Drunk Elephant’s clean clinical no potential irritants approach to skincare has been well established for some time. But, the brand is now venturing into fresh territory with the latest launch of its first complexion product in the form of the Kamo Triple-Peptide Cover Drops. The product is a strategic development rather than a drastic break, remaining loyal to the brand’s skin-first stance but satisfying fans’ desires for innovation.
The drops come as a multi-purpose consistency which can easily adapt: just a few drops can be a platform for full coverage, a very small amount can act as a momentary concealer, and by blending a little with more lotion you get a translucent tint that truly is skin through the glass. What feels like useful versatility in the real world where your coverage requirements fluctuate from one moment to the next. The feel is light, serum-like, and applies smoothly without sinking into the fine lines or feeling overly heavy.
What is unique about this formula is the thoughtfulness in the balance of coverage and care. The formula contains 18 percent amino acid coated pigments evenly dispersed for a natural invisible finish. A 4 percent peptide complex in the background, works to support firmness and elasticity over time. Supporting ingredients include marula oil, green tea seed oil and squalene for moisturizing and soothing while supplying anti-oxidant properties. Clinical trials were impressive showing measurable improvement in firmness after eight weeks with immediate benefits in radiance and pore appearance.
Wear time extends to a dozen hours though thanks to resilience against creasing transferring perspiration, and moisture. That’s exactly the kind of longevity one would expect from a base that can last all day long, even through alterations and naps, without the need for ceaseless reapplications. The shade gamut encompasses twenty-five color varieties capable of accommodating a broad spectrum of undertones, from pale to deepand so many more inclusive than countless initial launches from other skincare-centric brands.
For years, this was the type of product longtime users of Drunk Elephant had been dreaming of. The brand has established itself on effective gentle products, and the Cover Drops takes that same thinking to color.
Instead of separating makeup from skincare, the drops view coverage as an extension of everyday skin support, aiming at improving skin over time rather than just hiding flaws temporarily. To those who like a more skin- like finish unlike a more heavily made-up finish I think most will like the gentle natural satin sheen brought about by these drops. If full coverage is what you desire it can be achieved with this product without it getting to a cakey, mask like situation.
The adaptability to different environments as well as the different skin types this can suit seems effortless, the moisturizing oils prevent dryness while the non-comedogenic quality seems to cater to all skins, the timing of the launch is also indicative of evolving trends in the beauty sphere, where definitions of treatment and cosmetics are still increasingly uncertain. Consumers now want products that are capable of multiple functions, and Drunk Elephant has created a formula that seeks to deliver healthy skin both in the short-term and over time.